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How would I re-write tobacco warning messages

The sole purpose of texts and warnings on cigarette packages is to reduce the number people who buy cigarettes, or in other words the number of smokers. We all know these warnings: “Smoking kills”, “smoking causes cancer”, “smoking can damage your fetus” and I recently even saw “smoking increases the risk of becoming blind”. What is wrong with all these warnings? I am surprised if they work at all! Have people ever lit up a cigarette and thought “I believe this will make Read more